Hold My Hand was released by English singer Jess Glynne in 2015 as a single from her debut album I Cry When I Laugh. It reached number one in the UK and became widely recognised in Britain through its long running use in Jet2holidays television adverts. The darling hold my hand hook became shorthand for happy travel and togetherness online, leading creators to reuse the chorus in edits, holiday clips and romantic posts long after its chart run, where it still signals an upbeat, feel good moment.