Doki Doki Literature Club was released in 2017 by Team Salvato, led by Dan Salvato, and presented itself as a cheerful school romance visual novel. Players soon discovered a psychological horror story hidden beneath the poetry club premise, with characters like Monika breaking the fourth wall. The game spread through streams, fan art and memes, and its short sounds became shorthand online for that same bait and switch. Clips from it are still shared because a single familiar cue can signal both innocent anime charm and creeping dread to anyone who played it.