The clip is tagged #gutsandblackpowder, tying it to Guts and Blackpowder, the Roblox Napoleonic-era survival game where players hold a line against waves of zombies. The Danish shout 'De kommer, hjælp os' fits the game's style of multinational soldier voice lines cried out as the undead close in. Uploaded to a user soundboard by A.P., the five second recording spread as a quick panic button for gaming edits and scream meme compilations. With no confirmed original voice actor, its popularity rests on how instantly the desperate delivery sells a losing battle.