Doey is one of the newer characters in Poppy Playtime, the episodic indie horror game built around the abandoned Playtime Co. toy factory. As players shared Chapter 4 gameplay and lore videos, short voice clips of Doey began circulating on soundboards and in fan edits, where his distinctive dough-based design made him easy to recognise even without visuals. The clip remains popular because it works as a quick shorthand for the series, letting creators signal Poppy Playtime, build tension or add a familiar voice to a meme without needing a longer scene.