The phrase became widely recognized online through Costco Guys content that spread heavily on TikTok in 2024, where exaggerated food reactions and repeated catchphrases helped turn it into a meme. “Double chunk chocolate cookie” took off because it is oddly specific, rhythmic, and easy to quote in short edits. The sound is now used far beyond its original food context, often as a punchline for overhyped reveals, chaotic snack posts, or deliberately goofy reaction videos, much like other goofy ahh sounds that thrive on repetition and delivery.