Zangado is a long-running Brazilian YouTube creator known for game reviews and commentary, and short phrases from his videos are often clipped by fans for soundboards. E começou became one of those reusable lines because it works out of context as a simple starting cue. Portuguese-speaking editors share it in meme edits, gaming videos and messaging apps, where the short length makes it easy to reuse. Its popularity comes less from a single viral moment and more from repeated use whenever a scene is about to begin.