The 'normal volume' format grew online as a reaction to earrape edits, where familiar songs and voices were deliberately boosted until they distorted. By presenting Ed Sheeran cleanly and at an ordinary level, this clip flips that joke, treating the expected loud version as the setup and the quiet, normal version as the payoff. It circulates mainly as a short meme sound for edits, reaction videos and streams, where its recognisable voice makes the contrast immediate even without context. Its staying power comes from that simple reversal, which works whenever loud edits feel overused.