Epic Sax Guy began with Moldova's entry at the Eurovision Song Contest 2010, where SunStroke Project and Olia Tira performed Run Away. Saxophonist Sergey Stepanov stood out for his energetic playing and dance moves, and a short clip of his solo was reposted on YouTube as an endless loop. The excerpt spread as a remix and reaction staple, spawning ten hour versions and countless edits. Its fame later returned at Eurovision 2017 when SunStroke Project performed again, cementing the riff as a lasting internet music meme.