The sound comes from the advertising for FarmersOnly.com, a dating website created for farmers, ranchers and other rural singles. Its television commercials became widely shared online because their earnest, country-flavoured style stood out from typical dating adverts, and the short jingle was soon clipped and reused in memes, reaction videos and parody edits. It remains popular because the tune is instantly recognisable even to people who have never visited the site, instantly framing a joke around farming, small-town life or country dating.