This phrase became an internet prank in the mid-2010s, when clips circulated of bystanders shouting it during live television interviews. The joke relied on catching a serious broadcast off guard, and compilations of those interruptions spread quickly across YouTube and social media, turning the shout into a shorthand for crude, unexpected humour. Although the original live-TV prank faded, the line survived as a soundboard staple because its abrupt delivery still works as an instant punchline in short-form edits and reaction videos.