Five Nights at Freddy's, Scott Cawthon's indie horror game released in 2014, made the animatronic jumpscare its signature scare, with a loud shriek signalling that the night had ended in failure. Clips of the screamer spread through Let's Play videos and reaction channels, where the sudden noise became shorthand for being caught off guard. It later moved into short-form edits, pranks and meme compilations on TikTok and YouTube, where creators reuse it as an instant shock. Its simplicity keeps it effective, because the sound alone triggers the memory of the game.