Je t'aime... moi non plus began as a Serge Gainsbourg song, first recorded with Brigitte Bardot in 1967 and released in its famous 1969 version as a duet with Jane Birkin. Its whispered vocals and explicit romantic theme made it controversial at the time, with bans and restricted airplay in several countries, yet it still became an international hit. Decades later the title phrase survived as cultural shorthand for passionate but contradictory love, and short clips of it now circulate in edits and memes that play the tenderness against the denial.