The laugh is associated with Freddy Fazbear, the main animatronic antagonist from Five Nights at Freddy's, the indie horror game series created by Scott Cawthon and first released in 2014. In the games Freddy moves through dark security camera views while the player tries to survive the night, and his laugh signals that he has moved closer. Clips of the sound spread through gameplay videos, fan edits and soundboards, where it became shorthand for a creepy presence approaching off camera. It remains popular for horror memes and reaction edits.