Never Gonna Give You Up was released by Rick Astley in 1987 and became a worldwide chart hit before finding a second life online in the late 2000s, when misleading links that promised one thing and played Astley's video instead became known as Rickrolling. The joke spread across forums, social media and video platforms because the song was so earnest and familiar, and it has endured as a friendly internet prank rather than a mean-spirited one. Creators still use the chorus because almost everyone recognises it within a second.