The line comes from the Turkish dub of He-Man and the Masters of the Universe, where it is spoken as the hero transforms, the local version of the English catchphrase 'By the power of Grayskull, I have the power.' Turkish viewers remember it from childhood broadcasts of the 1980s cartoon, and the clip has since been reused in memes, edits and reaction videos as a shorthand for gaining power or making a dramatic comeback. Its staying power comes from that instant recognition, even for listeners who only know the phrase from short online clips.