The phrase comes from Russian-speaking meme culture, where short, badly spelled or deliberately absurd voice lines are clipped and shared as reaction audio. This version is credited online to the uploader name Imperator Osokolochek Lera24 and circulates under several close spellings of the second word. Its spread follows the usual meme pattern: a recognisable line is reused out of context until the wording itself becomes the joke. It remains popular because the fish claim makes any insult feel random, childish and safe to quote among friends.