The clip comes from Idiocracy (2006), Mike Judge's satire about a future America where the average citizen has grown startlingly dim. Luke Wilson's Joe Bauers, an average man frozen for 500 years, tries to save the economy by watering crops with water instead of Brawndo, the ubiquitous sports drink marketed with the slogan that it has electrolytes. The cabinet's blank 'What are electrolytes?' became one of the film's most quoted exchanges, circulating online in memes that mock junk science and corporate slogans, and earning a place beside other dumbfounded reaction clips like the Bruh meme.