The clip comes from a 2016 iFood advertising vignette credited to Brazilian comedian Fábio Porchat and the Judite sketch, released as a very short version known as curtinha. iFood is Brazil's major food delivery service, and its repeated-name jingles were designed to be remembered after a single hearing. The three-second chant later circulated beyond television as a shareable audio meme, especially among Brazilian users making jokes about ordering food, waiting for delivery riders, and turning everyday hunger into a dramatic branded announcement.