Tião Macalé was a Brazilian television comedian whose disgusted catchphrase Ih, nojento became instantly recognisable in Brazil. The added tchan gives the line a showman's finish, like a magician revealing something awful instead of a trick. Clips of the phrase later circulated far beyond television as short audios shared in chats and edited into reaction videos, where the old TV performance now sits alongside other Brazilian TV catchphrases like Uepa Ratinho in meme collections. Its lasting appeal is the melodramatic disgust, which Brazilians still quote whenever something looks truly revolting.