The clip is tied to Boris, the character behind the Life of Boris YouTube channel, whose Slav squat tutorials and deadpan comedy made squatting in a tracksuit a widely recognised internet joke. The file name references his how to squat like slav material, and the short introduction style fits his blunt, minimal delivery. As Slav and gopnik memes spread through YouTube edits, gaming videos and soundboards, brief Boris voice clips became easy reaction sounds that signal the joke immediately without needing the original video context.