The music is Think, composed by television host and producer Merv Griffin for the original Jeopardy, which first aired in 1964. It was written to fill the thirty seconds contestants had to write their Final Jeopardy responses, and its ticking feel was deliberate. The tune stayed with the show through its revival and later versions, becoming one of the most recognisable pieces of game-show music in the United States. Online, creators borrowed that built-in association with thinking under pressure, and the clip now works as shorthand for any tense wait.