The phrase comes from the chorus of Jingle Bells, where singers declare they are going jingle all the way, and it later became the title of the 1996 Christmas comedy starring Arnold Schwarzenegger. Online, the words and the bell sound have become shorthand for the whole holiday season, appearing in Christmas edits, advent videos and festive memes every December. Because the ringing is instantly recognisable, creators keep returning to it as a quick seasonal signal rather than using a longer Christmas song.