Vivo is a smartphone brand founded in China in 2009, known for camera focused phones sold widely across Asia and other markets. Like other major phone makers, it uses a short sonic logo in television adverts, product launches, retail videos and device interfaces so viewers recognise the brand before seeing a name. That jingle has been copied to soundboards and short video edits, where it is used less as advertising and more as a familiar tech cue, often for humour when an ordinary phone moment is treated like a big launch.