The exact origin of the Joe's Red Bull clip is unclear, and it circulates mainly as a short soundboard and meme audio file under the joined name joesredbull. At just over twelve seconds it is longer than a single sound effect hit, so creators tend to use it as a small scene or reaction beat rather than a one second sting. Online it is grouped with other meme sounds and used for energy, hype and wired behaviour jokes, especially in short edited videos where an ordinary moment needs an exaggerated boost.