The line was first made famous by Roddy Piper in John Carpenter's 1988 film They Live, where his character says he has come to chew bubblegum and kick ass. It was later adopted and popularised worldwide by Duke Nukem 3D in 1996, voiced by Jon St. John. That gaming version turned the quote into a staple catchphrase for the character. Online, the shortened clip keeps circulating in memes, edits and streams because it sums up overconfident, old-school action hero energy in just a few seconds.