Kirmes is the German word for a local funfair or church fair, while jodeln is German for yodeling, the rapid pitch switching technique rooted in Alpine folk singing. Yodeling was used for herding calls and folk songs across mountain regions long before recorded music, and it later became a staple of fairground stages, beer tents and traditional festivals. Online, short clips like this survive as shorthand for German folk culture, Oktoberfest humour and over the top celebration, which keeps the sound popular for memes and edits.