Jar Jar Binks is the well-meaning but clumsy Gungan first introduced in Star Wars: Episode I - The Phantom Menace in 1999, and his distinctive voice and mannerisms quickly made him one of the franchise's most parodied characters. Lego versions of Star Wars characters became popular through the Lego Star Wars video games and animated shorts, where familiar scenes are retold in a silly, blocky style. Short Jar Jar clips circulate on soundboards and in meme edits because his voice is instantly recognisable, even in a few seconds, and it adds comedy to clumsy or chaotic moments.