Phonk is an underground hip-hop style inspired by 1990s Memphis rap, built on chopped vocals, cowbells and heavy bass, which spread widely through online video edits in the 2010s and 2020s. The low-quality version leans into distortion, clipping and muffled production, a sound that became popular for drift, car and gym content on short-form video platforms. Its rough texture suits fast, high-energy edits, and because it is short and instantly recognisable as aggressive background music, creators keep returning to it for montages that need attitude without a polished studio sound.