Online, this clip is shared as a short meme sound tied to a 7-Eleven moment, where a cat’s drawn-out meow became the whole joke rather than background noise. It spread through short videos and soundboards because the sound is instantly recognisable even without context, and creators reuse it as a reaction to longing, disappointment or comic begging. Its staying power comes from that flexibility: the same meow can sound cute, needy or melodramatic depending on the clip placed underneath it.