The clip is shared online as a short cat-themed soundboard sound, built around Somari-chan playfully bothering sleeping cats and repeating the Japanese word for cat. Because 'neko' is widely recognised even by viewers who do not speak Japanese, the sound travels easily across cat videos, anime edits and meme pages. Its appeal is simple: a familiar, affectionate pestering routine that many pet owners recognise from their own homes. That everyday relatability, paired with its brief length, keeps it in rotation for creators who want an instant cute reaction without a long setup.