Place it right after the failed punchline, before the reaction shot, then follow it with Sad Violin for the next beat or Wrong Answer Game Show when the miss was a clear mistake.
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This short reaction clip centers on the blunt phrase not funny, delivered as a single spoken response lasting just under eight seconds. It lands with a flat, unimpressed feeling that cuts through an awkward pause and makes a failed joke feel even flatter. It works as a quick verbal shrug for moments when laughter does not arrive.