Bianca Del Rio, the drag persona of Roy Haylock, made 'Not today, Satan' one of her signature lines during her run on RuPaul's Drag Race, where her sharp, insult-driven comedy helped her win the sixth season in 2014. Fans repeated the line at live shows and in drag clips, and it soon became a go-to reaction meme for shutting down nonsense online. Its appeal has lasted because the phrase is short, quotable and instantly conveys a confident, funny refusal without needing any context from the show.