James May, long-time co-presenter of the BBC motoring show Top Gear alongside Jeremy Clarkson and Richard Hammond, became known for saying 'Oh cock' whenever a car broke down, a challenge went wrong or he made an error. The mild expletive became one of his signatures on the programme and later The Grand Tour. Short clips of the line circulated on forums, video edits and soundboards during the 2010s, turning a throwaway mutter into a reusable reaction sound for everyday mishaps that still circulates today.