The phrase comes from Olivier Dussopt speaking in the French National Assembly, where the labour minister was defending his position during a tense debate on work and employment. The short, confident delivery made it easy to lift out of context, and French social media users began reusing it as a reaction to stubbornness, denial, and refusal to back down. It survives because the wording is short, instantly understandable to French speakers, and works without needing the original debate to make sense.