Kesha is the mischievous parrot at the center of the Soviet animated series Return of the Prodigal Parrot, a cartoon that remained popular across generations in Russia and other Russian-speaking countries. His loud, self-assured personality made him easy to quote and remix, and short clips of his voice began circulating online as reaction sounds for jokes about boasting, arguing and getting into trouble. Because the character is instantly recognisable to audiences familiar with the show, the clip still works as a quick nostalgic punchline in memes and short videos.