The Sims 3 was released in 2009 by Maxis and Electronic Arts as the third main entry in the life simulation series. Its Sims speak Simlish, a gibberish language designed to convey emotion without real words, and their exaggerated reactions became instantly recognisable online. Clips of excited cheers, gasps and celebrations were ripped from gameplay and shared on soundboards and in fan edits. The excitement vocalisation survived beyond the game itself because it communicates joy in under three seconds, making it useful for memes, streams and short-form videos long after release.