Soldier 76 is one of the original heroes in Overwatch, Blizzard's team-based shooter first released in 2016, and he is known as a grizzled veteran soldier. The Japanese phrase mada mada translates roughly as not yet, and in anime and gaming culture it works as a cool dismissal meaning an opponent still has a long way to go. That combination has made the short clip a favourite on gaming soundboards, where it is reused in edits, streams and reaction videos to puncture hype, tease a rival, or set up a comeback.