Cristiano Ronaldo popularised the Siu celebration during his time at Real Madrid, jumping, turning in the air and shouting a drawn out version of the Spanish word for yes as he landed. The clip spread far beyond football through highlight reels, fan edits and short form video, where creators began boosting the bass for comic impact. That distorted, extra bass remix became a standalone meme sound, used whenever someone wants an instantly recognisable symbol of victory, swagger and over the top self belief.