The clip is attributed on Russian soundboards to Nikita Dzhigurda, a Russian actor and showman known for his booming voice and flamboyant public persona. Its title is simply the phrase he says, to zhe samoe. Short Russian voice lines like this travel easily on meme pages and in chat edits because they need no context and can be reused for any repetition. At well under a second, this one survives as a punchline rather than a quote, reused whenever a new version turns out indistinguishable from the last one.