The phrase is Russian slang for listening to rubbish, and the clip is tagged with the artist name Platina and the title Gikayu in its file data, suggesting it was lifted from a short musical passage rather than recorded as a standalone meme. It has circulated mainly on Russian-language soundboards, where short foreign-language insults are easy to reuse without translation. Its appeal is not the song itself but the blunt verdict it delivers, which is why creators keep it for moments when a longer explanation would ruin the joke.