What Is Love first became a worldwide dance hit for Haddaway in 1993, then found a second life through the Roxbury head bobbing sketches on Saturday Night Live and the 1998 film A Night at the Roxbury. That repeated TV exposure turned the chorus into shorthand for desperate club romance. Online, the TQ credited version circulates as a short shareable clip, reused in edits, reaction videos and nostalgia posts where the familiar question alone signals the joke before the beat fully kicks in for viewers everywhere today.