Joe Biden has used the phrase 'what the heck' in public remarks and interviews, and short excerpts of his delivery have circulated online as reaction material. The clip works because it attaches a familiar political figure to an everyday expression of bafflement, making it useful far beyond political commentary. On social media and in video edits, it is commonly placed after surprising claims, odd behaviour or unexpected twists, where a spoken reaction feels funnier than text alone. Its brevity and instantly recognisable voice help it stay in regular use as a quick, relatable response.