The phrase comes from a 2008 Super Smash Bros Melee doubles match at the SCSA West Coast Circuit, where commentators shouted it as SilentSpectre and Zhu trapped Tang in a relentless team combo. A recording of the set was uploaded to YouTube and the chant was clipped, remixed and repeated across forums. In the early 2010s it became a staple of MLG montage parodies alongside airhorns and dubstep edits. It survives because the delivery is instantly recognisable and works for any dominant play, in gaming or beyond it.