The sound comes from Yeeps: Hide and Seek, a social VR game built around chasing, hiding, and throwing objects at other players in colorful maps. Snowballs are a seasonal favorite because the hit is harmless and instantly funny, so clips of surprise throws spread quickly through short gameplay videos and streams. Players began pulling the clean in-game effect for edits and soundboards, using it outside the game as shorthand for a playful ambush. Its short length and clear splat keep it recognizable even without the visuals.