The Gambler was written by songwriter Don Schlitz and became a signature hit for Kenny Rogers after its release in 1978. Its chorus built around poker advice turned phrases like know when to hold em and know when to fold em into everyday sayings about business, sports and life choices. Online, this short excerpt circulates on soundboards and in edits because the gambling metaphor is instantly understood, even by viewers who have never heard the full country song or played a hand of cards.