The line became famous on the American game show The Price Is Right, which began in its current format in 1972. Announcers, originally Johnny Olson, would shout the invitation for a studio audience member to come on down and play for prizes. Clips of the call spread online as a ready-made introduction, first on television compilations and later in meme edits, streams and short videos. Its lasting appeal is the instant sense of occasion it creates, even when the person being introduced is doing something completely ordinary.