Towelie first appeared in the 2001 South Park episode named after him, created as a talking towel who constantly wants to smoke marijuana. The character became one of the show's most quoted side figures, turning up in episodes, games and merchandise while his stoner lines circulated as clips and ringtones. This particular request sums up his entire personality in a few seconds, so it spread easily through meme pages and soundboards. Its link to 420 culture keeps it in rotation every April and in weed humor all year.