The fanfare was composed by Alfred Newman for 20th Century Fox in 1933 and became inseparable from the studio's searchlight logo that opens its films. An extended version was recorded in 1953 to showcase CinemaScope widescreen releases, and that longer arrangement is the one most listeners recognise today at about twenty seconds. Over decades in cinemas and on television the music turned into cultural shorthand for a grand movie beginning, which is why creators reuse it online to frame ordinary clips as major premieres.