The phrase comes from the fifth season of the Brazilian reality series A Fazenda, where Viviane Araújo, Gretchen and Maria Odete were among the housemates whose conflicts became widely shared online. A Maria Vai Embora spread through Brazilian meme pages and soundboards as fans reused the argument about Maria leaving, turning a tense house moment into a shorthand for departures. It remains popular because the names, the show and the exit storyline are still recognisable to viewers who followed that season.