The phrase comes from Lionel Messi's post-match interview after Argentina's 2022 World Cup quarter-final against the Netherlands in Qatar. Angered by Dutch striker Wout Weghorst looking at him off camera, Messi interrupted the interview to say 'que miras, bobo, anda pa alla'. Clips spread quickly on TikTok, Twitter and football pages, becoming a catchphrase printed on shirts and remixed into edits far beyond Spanish-speaking audiences, where it remains a go-to dismissal meme.